Fancy ticking off a (BIG) quick win this week? In half an hour (or so…!) you can get a welcome email set up and ready to send to your new subscribers to let them know a bit about you.
Why is this a good idea?
Hopefully, you’re getting on board with the idea that sending out regular emails is a good one, so once you’ve signed up to mailchimp and started your subscriber list, the first main thing you should do is set up a welcome email.
The stats say…
Image credit: https://www.instagram.com/p/BvwCFibBIKw/
I am in a period of huge personal development at the moment. It’s been going on behind the scenes for a while now, but I’ve only just started bringing it into my business arena. Initially I wanted to keep the two separate because I didn’t think it was relevant to my business to share what I’m learning on a personal level. But that’s just not true. Everything I’m reading, researching, responding to – if it has an impact on me, it’s got to have an impact on how I approach my business. And therefore, I have to share it.
I’m not sure what it means for the development of my business, but I do know that inevitably it can’t stay the same - everything that I’m learning is changing my perspectives on things and that is bound to have some influence on how I approach my work.
It’s the start of a New Year - 2019 already!! What are you feeling right now?? Are you feeling inspired and ready to nail it? Are you feeling rested and calm? Are you already asking yourself how you can make this year work for you? Are you worried? Excited?
Me? I’m excited for the year ahead but also I know it’s one of huge change and I’m entering it with caution. My husband has left his job as an early years teacher to become self-employed, and as you know, I’m also self-employed. We now do not have a regular wage coming into our household, and that is always going to bring about a little bit of worry – especially as none of us know what this coming year holds with regards to Brexit. But luckily, I’ve never been particularly materialistic (or at least, that’s what I keep telling myself!!) and I know he will make a huge success of his business (as will I.) The flexibility and freedom to create our own paths that we now have far outweighs the money he was bringing in.
So I’m cautious but I also CANNOT WAIT to get going this year! What about you?
I want to start 2019 with a post that has a few cold hard truths. Unfortunately, it’s not all butterflies and roses in the creative business world. We all know it – I’ve spent the morning reading this Just A Card post and wow – there are a lot of you that are unsure, tired, concerned, overwhelmed and really needing some help. So many valid points in there about the Instagram Algorithm, unable to get traffic to your website, having no confidence in promoting yourself – it’s all so true and so REAL for all of us.
With just over two weeks to go until Christmas, how are you doing? It's a big question isn't it? Are you crazy and run ragged - or are you disappointed with how sales have gone this year? Do you wish you'd done more online promotion or more craft fairs? Are you too busy to even click onto Instagram or are you spending ages scrolling through your feed, wishing you had a bit of what others seem to have? Whatever you're feeling right now, you really aren't on your own. There's not long to go until you can take some time just for yourself, to think about where you want things to go, or what direction you want to take. Make sure that over the festive period you really do stop for a while - it's important to try to forget the highs and lows and just think about you.
Even during this busy time, I'm getting emails from small businesses - start ups and those who have been trading a while - with requests for help. As you know, in the New Year I'm going to be running my day retreats but I will also be running my online workshops again. But I just wanted to talk about something that has been on my mind for a while.
I know, I know - it's been an age (again) since my last blog post, but I promise I've been very busy! What a time of year this is - clients are busy and needing extra help, my new Phoenix workshops have gone down really well, my coffee catchups have been rammed full, I've organised an Artisan Market and I've been planning 2019. It's meant that although I've been so 'on it' with everything, so much else has unfortunately gone by the wayside. Constant ups and downs, but that's how it goes isn't it? I'm sure you're all feeling it too.
(I'm really ashamed it's been so long that I've blogged. Also, I've started this so many times over and don't really know where to begin... so I'm just going to start!!)
Two weeks ago (is it really two weeks already?!!) I held an event. I'd been thinking about this event for about 18 months but in reality only really planning about it for about 8 - as in, last April I talked to a couple of people about wanting to host a creative community event, but I didn't really do anything about the organisation until earlier on this year when I just couldn't ignore myself any longer!
It was a huge success, and I'm still humbled by all of the comments that I've received. The speakers were phenomenal, the workshops so useful and educational and the overall vibe was one of real energy and colour.
I really want to talk about #Marchmeetthemaker*. I’ve been wanting to write a blog about it (MMTM - abbreviated throughout for ease…!) for a while because I think the impact it has had on artists and makers all over the globe is enormous. Just looking at how many posts have been shared on Instagram alone (273,834 at time of writing) let alone the posts shared throughout Facebook and Twitter, as well as the hugely active community group that Joanne Hawker (creator of MMTM) has set up on FB – this campaign has actually made a really positive difference to people.
I took part in the challenge this year as well as actively engaging with a large number of others who were part of it. I’m not even kidding when I say that so many of the post made me laugh, made me cry, made me wistful, envious, proud – so many emotions evoked from a few square images on my phone.
Happy February, gang! I know, we’re a week in, but it still feels right to celebrate the start of another month as the first one of 2018 seemed to go on for quite some time… It’s been a year of ups and downs already, but I guess that goes hand in hand with running your own business. I’ve certainly seen a lot of mixed emotions online and so hopefully with the imminent arrival of spring, our spirits will be lifted and we can move forward with renewed energy and excitement for the year ahead. We’ve lots to look forward to this year but I think it just takes some of us a little while to get going!
You may or may not have seen that I’ve finally announced the online workshop course that I am running in a couple of weeks. It has been quite an emotional rollercoaster as I’ve been so determined about it, but so terrified of launching it, and announcing it to the world! Being completely new to me, and totally out of my comfort zone has really tested me, and my confidence.
I’m running another of my popular blogging workshops in Exeter this week, and I thought it would be a good time to get one of my own blog posts together about how to blog and what on earth you should be writing about!
It’s one of my favourite things to do, read blogs. I love the thoughts that go on in creative minds, and I love seeing behind the scenes, hearing their experiences and learning some snippets from them. It makes me more invested in them as an artist or business, and it gives me insight and respect, which in turn grows into loyalty and advocacy. I share my favourite blogs, I share my favourite makers and I love that I can introduce new people to my favourites.
That’s the power of a good blog. It can increase your reach, and therefore potentially your sales. But I don’t believe you should write a blog to make sales. Just as I don’t believe you should go on Facebook or Twitter or Instagram to make sales. Those sales should be a result of the relationships you form, doing what you do online. Return customers on average are worth 10 times their first purchase, so that’s why it can be so beneficial for you to create a loyal relationship with your audience. Remember a sale doesn’t end once money has changed hands.
So, it’s 2018! A new year, a new opportunity – time to make plans, work out your goals and make this year the best ever for your business!
Except, what happens when you start the year a bit stuck? What happens if, like me, you’ve had time away from your business and now you’re back and wanting to get on, but your head is distracted and still in coffee, cake and duvet mode?
I’ve had a bit of an odd start to the year. My uncle took ill and died very suddenly on New Years Day. He complained of not feeling right on the Saturday and died on the Monday after being wired up to life support machines. We weren’t close, I’d only seen him a handful of times in the last 20 years, but it still makes you reflect on your own life and mortality.
Without wanting to start my 2018 blogs on a morbid point, we do only have a finite time on this planet. You can be here one minute and gone the next. I am fully aware of trying to make the most out of every day, but sometimes it’s hard isn’t it? Especially days like today, when I’m back to work at my desk after a few weeks off, and struggling to get going. Not particularly seeing any potential in anything and feeling like my brain hasn’t switched back on again.
I really do want to attempt to make the most of every single moment though, so to help me, I’m looking back at the last 12 months to help me think about what I want the next 12 months to bring. I’m trying not to think about the ‘what ifs’, as I don’t want to be pulled down by the possibility of what could have happened but didn’t – I really do want to focus on the ‘what next’.
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01884 266045 / 07969 044006