One of the hardest things to decide when you are setting up your business is where and how to sell your products.
Should you be focusing on craft fairs, are you more suited to shops and galleries, or should you put all your energies into selling online? And if you decide that online is the way to go, which sites should you be approaching? Or should you concentrate on building your own website and targeting your customers yourself?
There are so many questions to ask, and there are certainly pros and cons to each option. It’s worth taking plenty of time to do your research and see where your work fits. Is it better to get out there in the public so they can touch, feel and see your handiwork, or is it going to be more beneficial to invest in a bigger web presence?
If you feel that online is the best place to start, and you are scared about setting up your own website from scratch, you have the option of joining an online marketplace. There are many that you can join – some, such as Not on The High Street cost to join, you have to apply and be selected and pay a substantial commission on each sale. Others, such as Folksy or Etsy are free to join, you can list as many products as you like and they take a smaller commission on your sales. All platforms do a huge amount of work behind the scenes to get your products seen, which may make things easier for you if you are holding off on building your own site.
As this weeks blog title suggests, we're concentrating on Folksy today. We love Folksy - they have such an excellent brand message and digital presence. Their support for small businesses resonates so much with us here at The CBN, and we love their ethos and passion, as well as the fact that they are a British born and bred small creative business .
Like us, they are enormous cheerleaders for small, creative businesses and do all they can to help and support makers to grow and develop. If you haven’t taken a look at their blog yet, we highly recommend it. You can learn so much from taking your first steps opening your Folksy shop, to writing a great product description as well as best ways to promote your work.
As well as their own blogs, they regularly showcase their sellers, and have recently started asking previous ‘featured sellers’ to interview the next featured seller. This helps build on that real creative community feel that Folksy are so passionate about.
Folksy may not have the same global reach as Etsy, but the commitment they invest to help promote their sellers is huge. On Twitter each week (Tuesdays 8-9pm) they run #folksyhour – where industry experts share their own hints and tips, as well as answering any questions you may have about your business.
Folksy excels in being on your side. As someone selling on Folksy you aren’t a faceless, anonymous business who feels like they are doing all the work themselves.
But of course, like all selling platforms, there is a lot of hard work and commitment needed from you. Folksy have some great posts that help you get started with your shop, but ultimately you need;
But we are on hand to help you with any of this if you need it. The more effort you put in, the more successful your business will be!
And as a little tempter to make it even easier to get you started, we are thrilled to let you know that Folksy have agreed to offer our readers 20 free listings when you open your Folksy shop, instead of their standard 3. Use the code CBNFolksy when signing up.*
We can’t wait to see how you get on!
The CBN Team
* The code CBNFolksy gives the seller 20 free listings when they first open a shop. It can only be used by new sellers and can be entered during the shop set-up process. The code is live now and valid until the end of 2018.
For further tips on making the most of your Folksy shop the following links are extremely helpful;
#FolksyHour runs every Tuesday on Twitter between 8-9pm. Check out their listings to see what’s coming up (yep – we are there in a couple of weeks!)
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01884 266045 / 07969 044006