I am the founder of Sancho's; an ethical clothing & lifestyle retailer based in Exeter. From a young age I have always wanted to support in the local and global communities journey toward sustainable development. So that is what I studied at university and it was during an interim year as a student working in Ethiopia, I found the calling in fashion. In the interaction between handicrafts - design - story telling and job creation. Further research highlighted the mess the fashion industry is in and the scale of pollution created by bad business practise.
Without really knowing what I was doing, a month after graduation I co-founded Sancho's, and made sourcing ethical fashion our primary objective. However as a business it has let me explore manufacturing - development - design - sourcing and some of the less creative elements of day to day operations like planning, management and everything else. Sancho's has been and remains the avenue in which I get to express my core beliefs and it is because of the range of those core beliefs that what we do matters. From job creation in Ethiopia, to design and manufacturing in the UK to repairing classes, and giant clothes swaps to a fashion show that centred sustainability as its core.
For me my business is the form that my deepest ideas and hopes for the world take place. The trouble always being meeting my objectives with a lack of experience and an almost non existent budget. Yet despite such obstacles there has yet to be a real aspiration for Sancho's that we were unable to realise, and what I think that comes down to is the value of naivety when running a small business (not suitable for big enterprise of course) and what I will talk about at Creatival is learning to live our goals through business and learning to manage fear and embrace that naivety strategically. To start with nothing but to understand how in business the most important thing one needs is a firm belief in themselves...at least in public ;).