Toolkit - Communicating with your Customer
Welcome to the next in our series of toolkits. This one is all about Communicating With Your Customer. It's really important to note that this toolkit is a follow on from our Define Your Brand and Define Your Audience toolkits - a lot of the content we work on in this download is a direct result of your development from those previous toolkits so it’s important that you’ve completed them both before proceeding to this one.
In this toolkit we try to help you figure out how to speak to your customer in a way that they can relate to, and therefore invest in. It’s filled with information, examples, questions, prompts, suggestions and a template to help you take the work from the previous toolkits and use it really effectively. Doing the work in this toolkit once over a few hours means you can then carry it forward really intuitively into your communication, it’s also really helpful if you ever have other team members communicating on your brands behalf to ensure you’re all on the same page so that customers feel clarity about who your brand is.
We hope that when you’ve completed this toolkit you'll have a strong brand voice that enables you to communicate with your customers effectively across different platforms, covering different subjects - keeping it authentic and true to you but still relevant to them… which in turn should help them to invest in you with their time, energy and money.